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Founders and CEOs who need senior commercial operating leverage before or between executive hires

Fractional Head of GTM for Healthcare

High-intensity fractional GTM leadership for healthcare startups that need a founder-facing operator to build the wedge, prove the motion, and scale what repeats.

When this work matters

The founder needs senior GTM judgment now, but the right permanent commercial org should be designed after the wedge, handoff, and proof cadence are clearer.

Founder problem

The company needs senior GTM judgment immediately, but the right full-time commercial executive may not be clear until the motion is better defined.

What gets built

  • 30/60/90-day commercial operating sprint with clear proof gates.
  • Wedge selection, ICP sharpening, pipeline governance, and implementation handoff design.
  • Founder/CFO decision cadence around revenue quality, risk, and expansion readiness.
  • Hiring and org-design implications once the repeatable motion is clearer.

Proof patterns

  • Focused interim/project-based mandates across behavioral health, multispecialty care, and dialysis.
  • Founder-to-exit operating background with regulated healthcare diligence exposure.
  • Provider network, payer strategy, claims intelligence, and RevOps operating fluency.

What not to do

  • Do not outsource founder-level GTM judgment to generic sales activity.
  • Do not hire a permanent org around an unproven motion.
  • Do not let the sprint end without a clear scale, pause, or redesign decision.

Decision questions

  • What must be proven in the next 90 days?
  • Which commercial role should exist after the sprint?
  • What operating artifact should leadership keep using after handoff?

Build the wedge. Prove the motion. Scale what repeats.

For Series A/B teams that need sales, partnerships, implementation, payer logic, and revenue intelligence to become one operating system.