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Series A/B founders, CEOs, CFOs, and commercial leaders

Healthtech GTM Operator

Founder-facing commercial operating support for healthtech companies that need demand, reimbursement, implementation, and proof to become one repeatable GTM system.

When this work matters

The company has real market signal, but the CEO needs a clearer operating system before adding headcount, entering new segments, or asking finance to fund the next motion.

Founder problem

Early demand exists, but sales, partnerships, implementation, reimbursement, and RevOps are not yet one system. The result is activity without enough revenue quality.

What gets built

  • ICP and segmentation model tied to reimbursement, access pressure, and implementation feasibility.
  • Sales and partnership motion with proof gates, lifecycle definitions, and executive cadence.
  • Founder-ready operating dashboard for deciding what to fund, pause, or scale.
  • Diligence-ready proof architecture that supports buyer and investor scrutiny.

Proof patterns

  • $0 to $8M+ ARR founder-to-exit operating build.
  • $125.9M claims/referral leakage opportunity surfaced through claims forensics.
  • 1,200+ clinicians onboarded through lifecycle and RevOps discipline.

What not to do

  • Do not hire around pipeline before the handoff architecture works.
  • Do not treat reimbursement as a sales objection instead of a GTM design constraint.
  • Do not publish confidential strategy artifacts as proof.

Decision questions

  • Which market signal is strong enough to focus the company?
  • What evidence should exist before the next commercial hire?
  • Where is the current motion leaking revenue quality?

Related proof

$0 -> $8M+ ARR -> Rite Aid exit

Founder-to-Exit Specialty Pharmacy

Read case study

$125.9M leakage surfaced through claims forensics

Databricks Claims Forensics / Referral Leakage

Read case study

1,200+ clinicians onboarded in 90 days

Behavioral Health Growth / AI RevOps

Read case study

Build the wedge. Prove the motion. Scale what repeats.

For Series A/B teams that need sales, partnerships, implementation, payer logic, and revenue intelligence to become one operating system.

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