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Medium source | Owned operator essay

Game Theory, AI, Machine Learning, and LLMs

Editorial revision: . Original publication and source dates are retained.

Three impossible interwoven strips surround an open center
Intelligence in the in-betweenIntelligence & orchestration

AI changes the cost of taking action. Strategy must account for how counterparties respond: the gains from a faster task can disappear when every participant optimizes against the others.

Thesis

As more decisions involve AI, leaders need to understand how participants respond to its recommendations and actions. Incentives, information asymmetry, coordination, and second-order behavior determine whether local optimization improves the wider system.

Counterparties adapt when the cost of acting changes.

Contract terms determine which gains participants pursue.

A faster local task can increase total system workload.

Evaluate the response to an automated action before scaling it.

The signal

My starting point is the response an automated action invites. A provider can lower the cost of preparing an appeal; a payer can lower the cost of reviewing or contesting it. Either party may improve its own productivity while the combined process generates more submissions, more disputes and more work. This is a strategic-interaction hypothesis, not a claim about the performance of a particular product. It explains why a local time-saving estimate is insufficient for an enterprise investment decision.

The relevant actors need not share an objective. A patient values timely, appropriate care and understandable obligations. A provider needs clinically sound decisions and collectible reimbursement. A payer must administer coverage and manage expenditure. A vendor may earn fees from activity, completed transactions or measured outcomes. The contract determines which behaviors are rewarded; the interface makes some of those behaviors easier to execute. Both belong in the design review.

The operator read

Consider a hypothetical payment-integrity service compensated on gross findings. Expanding the volume of challenged claims can increase the vendor’s apparent output even if a material share is later overturned. The buyer’s relevant result is sustainable net recovery after appeals, administrative cost, contract interpretation and the consequences for provider relationships. Payment on a mature, reconciled result changes the incentive, but also delays vendor cash and requires agreement on attribution. There is a real contract trade-off, not a universally superior pricing label.

Information asymmetry complicates the choice. The party selling a model may know more about its failure modes; the deploying organization may know more about the workflow; the person affected may be unable to observe either. An explanation screen cannot resolve that asymmetry by itself. I would require access to the evidence relevant to a consequential action, a route to contest it and a party with the authority to correct the record. Those controls make mistakes discoverable and change the cost of leaving them unresolved.

What founders should do

Before deployment, specify the initial objective, the likely response from each counterparty and the conditions under which the response defeats the investment thesis. Test whether higher throughput increases duplicate work, whether a new ranking changes which cases get attention, and whether users learn to alter inputs to receive a preferred result. A pilot that holds everyone else’s behavior fixed may miss the principal risk of scaled deployment.

I would authorize automation in stages. Begin with a bounded action whose evidence can be checked and whose errors can be reversed. Evaluate the combined workflow, including the burden transferred to counterparties. Expand only when the organization can explain both the direct effect and the response it induces. Where the parties disagree about the objective, renegotiate the process or contract before increasing automated volume.

The strategic asset is the ability to improve a shared transaction without relying on a counterparty remaining passive. That requires an incentive structure that survives adaptation, a credible dispute process and evidence that value persists after participants change their behavior. Model quality is part of that system; it cannot substitute for it.

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Discuss the strategic decision

Turn the signal into an operating decision.

Discuss an operating mandate

FROM EVIDENCE TO EXECUTIVE ACTION

What would this change in your organization?